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The indie web, the small web, the web revival, personal web, and wild web are all often used interchangeably to refer to the same digital movement
They mostly refer to the same overarching concept: websites coded from scratch by their owners, about personal or niche topics and projects, best enjoyed by exploring from link to link.
This is a theme across the indie web. The kinds of posts and projects you’ll find are creative, personal, experimental, and sometimes so intimate you feel like you’re intruding.
The focus isn’t on personal branding, growth or monetization, or “content” creation, but on freedom from those things
Against a backdrop of accelerating enshittification and living chronically online — especially since the COVID pandemic — there’s growing interest in the slower, more intentional and connected experience the indie web promises.
But what seems like a bug can really be a feature of the small web experience: the point is to explore.
In the greater context of the global internet, the small web will never completely replace big platforms or serve every need, nor should it.